Enquiries you can count. Not impressions you can’t spend.

No, and neither can anyone else — anyone who does is either guessing or picking a search term nobody uses. What we can commit to is the work that moves rankings: technical health, genuinely useful content, and the searches with actual buying intent rather than the ones that look impressive in a report.

Paid campaigns produce data in days and useful results in weeks. SEO is a three to six month story, sometimes longer in competitive categories. Anyone promising fast organic results is buying something you don’t want to own.

The ad accounts are yours and you pay the platforms directly — we don’t sit between you and your invoice. Our fee is agreed separately so we’re never quietly incentivised to recommend spending more.

Common, and usually one of three things: tracking was never set up so nobody could tell what worked, traffic was sent to a page that couldn’t convert it, or enquiries arrived and sat unanswered. We check all three before proposing any spend — and we’ll tell you if the problem isn’t marketing at all.

For ongoing work we ask for three months, because less than that genuinely isn’t long enough to learn anything — and we’d rather say that than take the money. One-off projects like an SEO audit or a landing page have no commitment at all.